Paid Plans Available!

Paid Plans Available!

Today we are pleased to announce that our paid plans are available to everyone! You are now able to sign up to a paid plan, and start financially supporting websites in providing you with no ads. Putting money forward is one of the best way to convince publishers that even though we may not want ads, we are willing to support them in other ways.

Moving to Paid Plan

To move to a paid plan, please follow these steps:

  1. Log in to your account here if you are not already
  2. Go to the pricing page
  3. Press 'Choose' on your preferred plan

If you need to enter credit card details, you will be guided to a page where you can do that. Your card will only be charged when your current trial subscription is nearly due to renew.

That's it! By paying for a subscription, you will be financially supporting websites in providing a 'no ads' alternative.


We would like to give a big thank you to and for all the additional help and time they have given during the last few months of testing. And thank you to all of you who have helped us by using so far. We look forward to working together with you to make a better internet.


The release of paid plans is only the beginning of the journey. We have big plans for the future, but we're taking it one step at a time. We invite you to take part in our survey, which should take about 5 minutes to complete. We'd love to hear from you:
Take Survey

Some Questions Answered

We've taken this opportunity to answer some questions you may have below, but please contact us if you have any feedback at all.

How is my subscription distributed to websites?

Each time you visit a partnering website, a portion of your subscription payment is allocated to that website. For more details, see how we determine how much each website earns.

What happens if not all the money is distributed?

When a new month on your plan begins, any remaining funds for the previous month are distributed proportionally among partnering websites you visited, to ensure we pay websites as much as possible.

What if I don't visit any partnered sites?

We don't keep any money that has been set aside for partnering websites. If you don't visit any partnering sites in a month, then we use that money to help bring new websites on-board. For example, by helping with their costs to integrate our service.

Paying websites well will convince more to join up, so it's in our best interest (as well as yours) to do just that.

Why Choose Over Google Contributor

Services like and Google Contributor are trying to solve a problem. Many visitors to websites don't want advertisements, so they use an adblocker. While an adblocker works great at removing advertisements from websites, the problem is that it destroys revenue for many websites. That makes it much harder for website owners to provide us with the great content and services that we've come to love and depend on.

What is the solution?, and services like Google Contributor or Adieu, are about giving you a way to financially support those websites, in return for no advertisements, if no advertisements is what you want. You pay, and website ads are removed.

How do they work?

Auction Subscriptions

Services like Google Contributor and Adieu are auction based. Typically, when you visit a website with ads, a very fast auction takes place. Advertisers are informed that you have visited the site, and a variety of advertisers put in bids to show an advertisement to you. This all takes place within a very short space of time. The successful bidder then sends the advertisement back to your browser to load.

In the case of services like Google Contributor and Adieu, they act as one of those bidders on your behalf. Essentially, you are bidding to show yourself ads. You visit a site, and advertisers are informed of your visit, one of whom is the subscription service acting on your behalf. They put in a bid for you, and if they win the auction, you are served an image that you have pre-selected. So, for example, you see pictures of cats where normally there would be advertisements. Because this is an auction, you may not always win the bid, and may not win the bid for all the slots on a given page. This means that the more you pay, the fewer advertisements you see, but there is no guarantee that all will be removed on any given site. Subscription

For, you pay a single subscription, and partnering websites agree to remove all their ads. Money from your subscription is used to pay those partnered websites. There's no auction process involved, and the exchange is more direct. Rather than a third party changing the appearance of the publisher's website, the publisher does that for you. The publisher has greater control over their content. The publisher can then use the recovered advertisement space to either give you a cleaner layout, or show you more of their website content. The connection between you and the publisher is much more direct. It's a simple approach that's easy to understand, and gets rid of all the ads, rather than just some. You visit a partnering site, they remove all their ads, and they are paid for the service.

Why do some people use adblockers?

The simple answer is that they don't want ads! The harder question is to answer why they don't want ads. There are many different reasons why people use adblockers, and here are some of them:

  • Performance: without advertisements, websites can load faster, sometimes much faster.
  • Privacy: many companies perform detailed tracking of users through advertisements. Blocking advertisements helps protect your privacy, making tracking you much more difficult.
  • Usability: some websites are much more usable once advertisements are removed.
  • Aesthetics: some people find advertisements to be ugly.
  • Ethics: some people object to advertisements on ethical grounds.
  • Security: viruses and malware can be distributed through advertisements.

Different people have different concerns with advertisements. It is not enough to say that people use adblockers because they don't want ads -- there are reasons why they don't want ads. Those reasons are why we think that offers the best solution for those who want ads removed and also want to support websites. We attempt to address the heart of the problems. Advantages offers you a way to support websites by paying them for their content, rather than viewing someone else's ads, while addressing the above concerns. Here's some of the advantages.

Removes All Ads partnering publishers remove all advertisements for subscribers, not just some.

Faster Load Times

Since there's no auction, and no occasional serving of ads to partnering websites, load times can be significantly faster.

Better Privacy

Auction-based subscriptions require you to enable at least some third-party cookies. Such cookies can be used to gather very detailed information on your browsing habits., on the other hand, is compatible with many of your existing adblocker and privacy tools. Unlike an auction based system, you can continue to use these tools while supporting websites.

As for us, we collect only that information which is needed to provide the service, and have plans to introduce even stronger privacy options. You are our customer, so we put your interests first.

Better Security

Sometimes, advertisements can be used to deliver viruses or malware (Forbes is one recent unwitting transmitter of such malware). Adblockers are one effective tool for preventing such attacks, and works perfectly well while you have one installed. If you are using an adblocker for security, and wish to continue to do so, you can still use at the same time.

An auction based system, on the other hand, requires that you allow ads through so that you can take part in the bidding process, and so that you can have your images served up to you when you win those bids. This typically means disabling your adblocker. has no such requirement.

Better Control for Publishers

An auction subscription can only play with the existing ad slots on a website., on the other hand, gives publishers the power to manage that space themselves. Since they are the ones who directly remove advertisements, they are free to recover the space and use it for other things. They can even offer subscribers like yourself additional features, something that is not easily achievable with an auction based system.

Future Features

Our particular approach allows us to offer some exciting new services in the future that are simply not possible with an auction based solution. While we can't say anything about them now, we think that they will be well worth choosing us over alternatives.

Auction-Based Advantages

While we are convinced that our advantages leave us the better choice, it would be misleading to say that there are no advantages to an auction based system. Here are the main advantages.

Easier Setup

Auction based systems track your movement around the internet the same way that advertisers do. Because you must enable third-party cookies to allow yourself to be tracked in this way, this also means that there's no installation required for it to work. You simply purchase your subscription, and it it works by tracking you the way advertisers normally do. on the other hand uses a browser plugin, which means an additional installation step. The benefits for this extra step include better security and privacy.

More Compatible Sites

Auction based systems make use of the existing advertiser infrastructure, and therefore can access a much wider variety of websites more easily. That is to say, initially many more websites will be compatible with an auction based system than ours.

On the other hand, it also means your subscription with us is split between fewer sites, so they each earn more from you.

More Supported Platforms

Since auction based systems track you through methods like third-party cookies, this can work across multiple platforms and devices more easily. is not yet available on mobile devices, but we are working on changing that soon. Having support for more platforms is good, but having the right privacy, security, and other features is even more important.

Final Remarks

If you're wanting faster load times, cleaner layout, removal of all ads, better security, better privacy, or to keep your existing adblocker or privacy tools enabled, then you should choose While there are some advantages to auction based subscriptions, we think that they inadequately address the reasons that drive people to an adblocker in the first place. By using, you are working with a company that puts your interests first. Our partnering publishers are doing the same for you.

And so, join us now and start supporting websites!

Irrelevant Advertisements

Advertising companies are trying to work out what to do about adblockers. Adblockers are easy to install, and very effective at turning off ads. Advertisers want to find a way to keep people willing to view advertisements, and that means understanding why people turn to adblockers in the first place. One attempted explanation of the reason is as follows:

If a company understands its customers’ preferences based on first-party identity data, and applies these insights to its advertising inventory, then users will be delivered much more enjoyable user experiences and may not feel an urgent need to install ad blockers. (source)


"People don't hate advertising. They hate advertising that isn't relevant to them in that moment" (attributed to Michael Roath)

For my part, and I suspect many others, this just seems mistaken. For my own part, my experience was almost the opposite. It was the high specificity of the advertisement that suddenly created a concern about advertisements. I had been looking for some computer hardware, and then later saw on a different website an advertisement for precisely the item I had been looking at, for sale on the same website I had been looking at it on (of course, relevancy and specificity are not the same thing, but one way to ensure ads are relevant is to make them specific to a person).

It was this realisation of the amount of tracking and sharing of data that was going on that raised concerns for me. If the advertisements had stayed broad enough that most were irrelevant to me, I would have been much less concerned. Not because I would then be happy about the amount of information being sharing about me, but rather because I would not have suspected it was going on. Advertisers are aware that some people find such specificity in advertising disturbing. There is a particularly acute example of this when Target determined that a teen girl was pregnant before her father did. It turns out that some people don't like being spied on, so Target tried to hide the fact that their mail catalogues were tailored to the recipient:

“With the pregnancy products, though, we learned that some women react badly,” the executive said. “Then we started mixing in all these ads for things we knew pregnant women would never buy, so the baby ads looked random. We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance.

“And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”

There is some truth in the claim that irrelevant advertising is unhelpful to viewers, but it's only a small part of the picture. I suspect that what concerns a number of adblocker users is the specificity of the advertisements. When an advertiser says that viewers want relevant ads, this seems to be a claim that is intended to justify gathering even more data on people browsing the web. That is, doing more of the very thing that turns some people to adblockers. Some irrelevant advertisements I am happy with. It's the specificity that worries me, because it lays bare the spying that is sometimes hidden. If I visit a website, I know that they will obtain information about what I look at. What many people may not realise is how much of that information ends up in the hands of advertising companies.

I therefore suspect it misrepresents viewers to say that their primary concern is with irrelevant ads. I think the truth is more likely that which was found in a recent study:

a majority of Americans are resigned to giving up their data -- and that is why many appear to be engaging in tradeoffs. Resignation occurs when a person believes an undesirable outcome is inevitable and feels powerless to stop it. Rather than feeling able to make choices, Americans believe it is futile to manage what companies can learn about them. Our study reveals that more than half do not want to lose control over their information but also believe this loss of control has already happened.

Ultimately, the reasons why people install and use an adblocker are varied. Concerns include privacy, security, distracting/annoying advertisements, slow page load times, difficulty distinguishing ads from content, poor page layout, and so on (see adblock plus survey and iOS adblocker survey). Some people may have a single point of concern, while for others it's many of these reasons. I suspect that not many people were driven to adblockers simply because advertisements were irrelevant.

Of course, while adblockers can help with some of these concerns, using them also destroys a large part of revenue for websites. Without that revenue, it becomes much harder for websites to provide their content for us to enjoy. That's why provides people with a way to support websites in providing a no-advertisements alternative. We address the same concerns as adblockers, but in a sustainable way. Inaugural Post

Welcome to the inaugural blog post for the blog! This will become a regular place for us to post our thoughts on advertising, alternative revenue for websites, adblockers, and, of course,

We are just at the beginning stages of opening our doors to the public. is a platform for websites to give their visitors an alternative way to support the site, other than viewing advertisements, donations, or a paywall. The core idea is quite simple: users have a single subscription, and that subscription covers many websites. Websites that work with share in the revenue from those subscription fees.

Adblockers are a big concern for websites right now. As their growth continues, more revenue for websites is being lost. Rather than trying to find ways to get around adblockers, offers an alternative way to embrace them. If the adblocking user is making funds available to websites, then there's less reason to be concerned by them.

Of course, the path there is a long one. It's going to require websites to partner with us, to offer the service to visitors. It's going to require a good core of users who recognise the harm that lost revenue can do to websites, and are happy to start giving money to those websites in payment for the great content they consume.

This is only the start of the plans that we at have for generating alternative revenue sources for websites. All of our plans involve the visitors of sites -- that is, those who consume the content -- being the customers. When visitors are the customers, there's greater incentive for website owners to treat them better. Many of us know the adage, "If you aren't paying, you are the product". This can be particularly true in the case of advertisement funded websites. The customer is the advertiser, and the product is the attention of the visitors to the site. is an opportunity for the visitors to become the customers!

We hope you will join us on the beginning of this journey. If you are a website visitor, the best thing you can do is sign up to our free plan, which converts to a paid plan once some websites you start to visit are partnered with By joining the free plan, we have a stronger case to convince your top websites to partner with us. Read more about the campaign and sign up. If you are a website owner, partner with us to start offering your visitors a no-ads option, and please contact us if you require any help in getting set up.